Marketing Plan




Define your competitive advantages at the market place and build a Unique Selling Proposition that your customers, partners and employees will genuinely love!


Building of the Marketing plan will start with an expert market assessment (based on Porter’s 5 forces concept) and customer segmentation activities.  Once it is done, we will focus on the key marketing mix elements (4 P’s), and define the proper branding, advertising, channel management and social media activities that your company needs to undertake in order to drive growth and meet the objectives.

Main Steps we will go through together:

  • Find or define the primary business objectives we need to take into consideration prior to starting the Marketing plan initiatives
  • Market and company assessment - what are the company’s strengths, weaknesses, opportunities and threats
  • Detail the elements of the marketing mix
  • Customer segmentation
  • Define the Unique Selling Proposition for each target customer segment
  • Evaluate available marketing resources to improve efficiency and increase the present value
  • Create specific marketing plan to execute — including budget, cost and timing.


Building a Marketing Plan requires a dedication of time and effort.

As experienced Marketing experts, we help clients define and develop actionable marketing strategies to maximize business growth.


Marketing Plan
Marketing Plan

Build an actionable plan that results in sales revenue increase

Customer Engagement
Customer Engagement

Grow your customer base and build loyalty in order to increase business revenues

Goodworky - Employee Engagement
Goodworky - Employee Engagement

Online platform for e-learning, engagement and motivation - www.goodworky.com

Happiness Academy
Happiness Academy

What are the determinants of a happy and fulfilling life? With our Happiness Academy training you will engage in unique and helpful ways to increase your happiness.

Digital Media Communications
Digital Media Communications

Make Internet the center of your marketing communications.

Personal Branding
Personal Branding

Your personal brand is what distinguishes you from the crowd and communicates your competitive advantages.